Amazon Color Palette | HEX, RGB & HSL

Amazon has always used the colors orange and black for their main company logo, most social media pages, and also website elements such as buttons and banners.

They also use different shades of blue for some of the different services that they offer such as Alexa, and Prime Video. 

Whenever they want to add gradient to their buttons, they ultimately remain similar and very consistent throughout the years.

The hexadecimal color code for Amazon’s Orange is #FF9900 according to the many different sources listed below.

When it comes to the RGB value of that color, you’ll have 66 red, 133 green, and 244 blue.

In HSL, that is a hue of 217, 89% saturation, and 61% lightness.

For any other of their brand color schemes, including social media profiles such as Instagram, please continue reading below.


Hex: #FF9900
RGB: (66, 133, 244)
HSL: (217, 89%, 61%)
Hex: #000000
RGB: (0, 0, 0)
HSL: (0, 0%, 0%)
RGB: (255, 255, 255)
HSL: (0, 0%, 100%)

App Icon

HEX: #DBB476
RGB: (219 180 118)
HSL: (37 58% 66%)
Hex: #000000
RGB: (0, 0, 0)
HSL: (0, 0%, 0%)
Hex: #0AA9E3
RGB: (10 169 227)
HSL: (196 92% 46%)
Hex: #2DC1FA
RGB: (45 193 250)
HSL: (197 95% 58%)

Instagram Page

Hex: #F56600
RGB: (245 102 0)
HSL: (25 100% 48%)
RGB: (255, 255, 255)
HSL: (0, 0%, 100%)


We urge you to watch these YouTube videos as a very good way of getting to know more about hues and how they work in various situations.

You will learn why it is so fundamental to know and learn a lot about color psychology and how you can make the most out of it.

Video #1

This next video was uploaded to YouTube by ColorCode. 

He talks about using HEX, RGB, and RGBA.

Video #2

This other video is from Webflow.

They give us a review on how hues are utilized on the web and some extraordinary tips on the best way to truly comprehend the differences behind each shading.

Lastly, maybe also read this article by Hacker Noon titled: Hex colors, how do they work? 

You will get to know how hex numbers are determined and what each character mean.


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