Amazon has always used the colors orange and black for their main company logo, most social media pages, and also website elements such as buttons and banners.
They also use different shades of blue for some of the different services that they offer such as Alexa, and Prime Video.
Whenever they want to add gradient to their buttons, they ultimately remain similar and very consistent throughout the years.
The hexadecimal color code for Amazon’s Orange is #FF9900 according to the many different sources listed below.
When it comes to the RGB value of that color, you’ll have 66 red, 133 green, and 244 blue.
In HSL, that is a hue of 217, 89% saturation, and 61% lightness.
For any other of their brand color schemes, including social media profiles such as Instagram, please continue reading below.