H&M Color Palette | HEX, RGB & HSL

H&M mainly uses red on their main company logo, social media profiles, and also website elements such as buttons, icons, and banners.

The hexadecimal code for H&M’s red is #E50010.

When it comes to the respective RGB value of that same color you’ll have 229 red, 0 green, and 16 blue.

In HSL, that would be the equivalent of a hue of 356, 100% saturation, and 45% lightness.

Please continue reading below for any other of their brand color schemes, including their Instagram and Twitter profiles, and official mobile app icon.

H&M Main Logo
Hex: #E50010
RGB: (229 0 16)
HSL: (356 100% 45%)

App Icon

Hex: #E50010
RGB: (229 0 16)
HSL: (356 100% 45%)
Hex: #FBF9F7
RGB: (251 249 247)
HSL: (30 33% 98%)
H&M official website


Hex: #C9002E
RGB: (201 0 46)
HSL: (346 100% 39%)
Hex: #222222
RGB: (34 34 34)
HSL: (0 0% 13%)
Hex: #FAF9F8
RGB: (250 249 248)
HSL: (30 17% 98%)
RGB: (255 255 255)
HSL: (0 0% 100%)

Instagram Profile

Hex: #E4000F
RGB: (228 0 15)
HSL: (356 100% 45%)
RGB: (255 255 255)
HSL: (0 0% 100%)
H&M twitter profile

Twitter Profile

Hex: #CE1D23
RGB: (206 29 35)
HSL: (358 75% 46%)
RGB: (255 255 255)
HSL: (0 0% 100%)


We encourage you to watch these YouTube videos as a very good way of getting to know more about colors and how they work in various situations.

You will learn why it is so important to know and learn a lot about color psychology and how you can make the most out of it.

Video #1

This next video was uploaded to YouTube by ColorCode. 

He talks about using HEX, RGB, and RGBA.

Video #2

This other video is from Webflow.

They give us a review on how hues are utilized on the web and some extraordinary tips on the best way to truly comprehend the differences behind each shading.

Lastly, maybe also read this article by Hacker Noon titled: Hex colors, how do they work? 

You will get to know how hex numbers are determined and what each character means.


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