H&M mainly uses red on their main company logo, social media profiles, and also website elements such as buttons, icons, and banners.
The hexadecimal code for H&M’s red is #E50010.
When it comes to the respective RGB value of that same color you’ll have 229 red, 0 green, and 16 blue.
In HSL, that would be the equivalent of a hue of 356, 100% saturation, and 45% lightness.
Please continue reading below for any other of their brand color schemes, including their Instagram and Twitter profiles, and official mobile app icon.