Apple Color Palette | Hex, RGB & HSL

Apple mainly uses black for their main company logo, social media pages, and also website elements such as buttons, icons, and banners.

The hexadecimal value for Apple’s black is #000000.

When it comes to the respective RGB value of that same color, you’ll find red, 0 green, and 0 blue.

In HSL, that would be a hue of 0, 0% saturation, and 0% lightness.

For any other of their brand color schemes, including social media profiles such as Instagram, please continue reading below.

Apple black logo
Hex: #000000
RGB: (0 0 0)
HSL: (0 0% 0%)
Hex: #949494
RGB: (148 148 148)
HSL: (0 0% 58%)
Apple Official Website


Hex: #000000
RGB: (0 0 0)
HSL: (0 0% 0%)
Hex: #333333
RGB: (51 51 51)
HSL: (0 0% 20%)
Hex: #2997FF
RGB: (41 151 255)
HSL: (209 100% 58%)
Hex: #D6D6D6
RGB: (214 214 214)
HSL: (0 0% 84%)
Hex: #F5F5F7
RGB: (245 245 247)
HSL: (240 11% 96%)
RGB: (255, 255, 255)
HSL: (0, 0%, 100%)

Instagram Page

Hex: #000000
RGB: (0 0 0)
HSL: (0 0% 0%)
RGB: (255, 255, 255)
HSL: (0, 0%, 100%)


We encourage you to watch these YouTube videos as a very good way of getting to know more about colors and how they work in various situations.

You will learn why it is so important to know and learn a lot about color psychology and how you can make the most out of it.

Video #1

This next video was uploaded to YouTube by ColorCode. 

He talks about using HEX, RGB, and RGBA.

Video #2

This other video is from Webflow.

They give us a review on how hues are utilized on the web and some extraordinary tips on the best way to truly comprehend the differences behind each shading.

Lastly, maybe also read this article by Hacker Noon titled: Hex colors, how do they work? 

You will get to know how hex numbers are determined and what each character mean.


We do not own any logo or image used to describe the color palettes of any brand. All rights goes to the respective owner.

Fair Use allows people to use someone else’s copyrighted work without permission in certain circumstances. Common examples include: criticism, commentary, news reporting, teaching, scholarship and research.

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