FedEx currently uses the colors purple and orange for their main company logo, social media pages, and also website elements such as buttons, icons, and banners.
The hexadecimal code for FedEx’s purple is #4D148C, while for their orange is #FF6200.
When it comes to the respective RGB value of those colors, purple has 77 red, 20 green, and 140 blue, while orange has 255 red, 98 green, and 0 blue.
In HSL, purple would have a hue of 268, 75% saturation, and 31% lightness, and orange would have a hue of 23, 100% saturation, and 50% lightness.
For any other of their color schemes, including social media profiles such as Instagram and their official app icon, please continue reading below.
App Icon
Website
Instagram Page
Sign Standards Manual (pdf)
Resources
We encourage you to watch these YouTube videos as a very good way of getting to know more about colors and how they work in various situations.
You will learn why it is so important to know and learn a lot about color psychology and how you can make the most out of it.
Video #1
This next video was uploaded to YouTube by ColorCode.
He talks about using HEX, RGB, and RGBA.
Video #2
This other video is from Webflow.
They give us a review on how hues are utilized on the web and some extraordinary tips on the best way to truly comprehend the differences behind each shading.
Lastly, maybe also read this article by Hacker Noon titled: Hex colors, how do they work?
You will get to know how hex numbers are determined and what each character mean.
Disclaimer
We do not own any logo or image used to describe the color palettes of any brand. All rights goes to the respective owner.
Fair Use allows people to use someone else’s copyrighted work without permission in certain circumstances. Common examples include: criticism, commentary, news reporting, teaching, scholarship and research.
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