Instagram uses the colors purple, yellow, orange, red, blue, and many others, for most of their brand assets.
The hexadecimal color code for their purple, for example, is #833AB4.
In the RGB color model, that same purple has 131 red, 58 green, and 180 blue or (131, 58, 180).
Lastly, in the HSL color model, that is the equivalent of a 276 hue, 51% saturation, and 47% lightness or (276, 51%, 47%).
One unique thing about the official Instagram logo is that they use gradient, which for those who don’t know, is “a graphical effect that produces a three dimensional color look by blending one color into another.”
For their other brand color schemes, please continue reading below.